Resources Hub
Understanding our products and services is the key to increased sales and a smooth fulfillment process. We are happy to offer detailed, up-to-date descriptions of all that we do, as well as downloadable documents that can be shared directly with clients. These can help set expectations and improve communication, for a better overall experience.
Products & Services
Sales
Product One Sheets
Digital Marketing Campaign Benchmarks
Refer to the table below to measure a campaign’s success. Share with clients how it is performing compared to these benchmarks.
Digital Marketing Product | Campaign Benchmark |
|---|---|
Display | Keyword | Addressable | 0.08%-0.10% Click Through Rate (CTR) |
Geofence | 0.15%-0.20% CTR |
Pre-Roll Display | Keyword | Addressable | 70% Video Completion Rate (VCR) |
CTV | OTT | 85%-90% VCR |
Streaming Audio | 90% Completion Rate |
Search Engine Marketing (SEM) | 3.17% CTR (across all industries) |
YouTube | 40%-50% VCR |
Creative Spec Guide
Do you need to know the creative specs for your clients’ digital campaigns? Review this one sheet that lays out the different formats, sizes, etc. for each type of creative such as video, audio, and display.
Partner Hub Resources
Training Videos
Custom Creative Fees
Partner Hub Custom Creative | |
|---|---|
Display | A creative fee of $150 will apply if the custom ad set created by our team does not meet the 100k impression count delivered in 90 days. |
Streaming Audio | A creative fee of $150 will apply if the creative created by our team does not meet the 50k impression count delivered in 90 days. |
Preroll | A creative fee of $200 will apply if the creative created by our team does not meet the 75k impression count delivered in 90 days. |
CTV | OTT | A creative fee of $200 will apply if the creative created by our team does not meet the 50k impression count delivered in 90 days. |
YouTube | A creative fee of $200 will apply if the creative created by our team does not meet the 9k impression count delivered in 90 days. |
Digital Out Of Home
Cannabis
SEO (Search Engine Optimization)
Search engine marketing is a digital marketing strategy that focuses on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising.
SEM (Search Engine Marketing)
Search engine marketing is a digital marketing strategy that focuses on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising.