Resources Hub
Understanding our products and services is the key to increased sales and a smooth fulfillment process. We are happy to offer detailed, up-to-date descriptions of all that we do, as well as downloadable documents that can be shared directly with clients. These can help set expectations and improve communication, for a better overall experience.
Products & Services
Sales
On-Call Sales Specialist
Product One Sheets
Digital Marketing Campaign Benchmarks
Refer to the table below to measure a campaign’s success. Share with clients how it is performing compared to these benchmarks.
Digital Marketing Product | Campaign Benchmark |
---|---|
Display | Keyword | Addressable | 0.08%-0.10% Click Through Rate (CTR) |
Geofence | 0.15%-0.20% CTR |
Pre-Roll Display | Keyword | Addressable | 70% Video Completion Rate (VCR) |
CTV | OTT | 85%-90% VCR |
Streaming Audio | 90% Completion Rate |
Search Engine Marketing (SEM) | 3.17% CTR (across all industries) |
YouTube | 40%-50% VCR |
Creative Spec Guide
Do you need to know the creative specs for your clients’ digital campaigns? Review this one sheet that lays out the different formats, sizes, etc. for each type of creative such as video, audio, and display.
Partner Hub Training
SEM (Search Engine Marketing)
Search engine marketing is a digital marketing strategy that focuses on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising.